I first heard of 'viral marketing' from by big bro who mentioned it in passing I think when talking about SNL's Lazy Sunday. For those not in the know, viral marketing a phenomenon that uses "pre-existing social networks to increase brand awareness."
Using YouTube, Google Video and other such portals everyday yous and mes are able to sing, dance, laugh, and animate their innermost desires. However the fundamental factor in this so-called technique is that the primary mode of transmission is through word-of-mouth. Since it is all voluntary you as a internet celebrity in the making must find something that catches people, something amazing, shocking, or wondrous that will make them forward your link onto their friends. So there is a difference between posting a video of you covering Kelly Clarkson's latest tune and getting signed by Justin Timberlake, and that difference is popularity.
In today's day and age the effects of the information superhighways can not only increase the celebrity status of your college friends (think the Chinese Backstreet Boys) but can increase awareness on something perhaps a little more pertinent to the workings of the world. But on that note I'll stop before I get too serious.
No comments:
Post a Comment